|
There’s a dispatcher somewhere right now, lunch getting cold, piecing together one shipment’s status from three emails, a text, and a phone call that hasn’t been returned.
The information exists. It’s just scattered.
So the morning gets spent assembling a picture that should have already been there.
Multiply that by every load on the board.
Multiply it across every operations team at every carrier doing it the same way.
That’s not a people problem.
It’s a system problem.
The work of finding the information has quietly become bigger than the work of acting on it.
That’s starting to change.
The teams winning right now are the ones building systems where the update is already there before anyone has to ask.
|
