Over the last month, one thing has become remarkably clear: the brands winning attention aren’t shouting louder, they’re changing how they create authority. Whether it’s feeding AI models clean primary data, leaning into co-creation over standard product pitches, or trimming social noise, the playbook is shifting towards high-intent depth.
Here’s a look at what we’ve been executing, testing, and translating across our client programs this month:
An exciting campaign we executed this month was supporting Alvys on the launch of the Alvys Foundry. Rather than pushing a standard, feature-heavy product pitch, we structured the narrative around a co-creation hub, giving logistics tech leaders an exclusive space to test and shape next-gen capabilities alongside their engineering teams. It’s a prime example of how positioning a launch as a peer invitation builds far more market pull than a traditional announcement. You can read the press release here.
Company-backed research gets cited far more frequently, not just by trade editors, but by the LLMs powering answer engines. Generative models (and human buyers) starve for objective, un-pitched market data. When you publish clean research without an aggressive sales push up front, you turn your brand into a primary reference source that engines continuously cite. We recently worked with a client to produce a market research report using this exact framework to build category authority and generate ongoing coverage. Read the case study.
B2B social doesn’t need more content; it needs better content. Across our client programs, three consistent posts a week often outperform daily posting, provided they leverage personal hooks, specific stories, and actionable takeaways.
We’re bringing this exact candid thinking to Long Beach on September 29 for Pesti’s Marketing & Media Mixer at CHAINge. Joined by Timothy Dooner (The Dooner Show), Nathan Chaney (Supply Chaney), and Charlie Pesti, we’ll lead off-the-record conversations on brand positioning, visibility and reach, and influencer marketing. If you’re attending CHAINge, apply to join us!
We’ve seen incredible commercial buy-in for CHAINge 2026, reflecting how hungry the industry is for real, high-value connection:
Oracle is returning as a sponsor, doubling down on their commitment to offering technical solutions for complex enterprise supply chain problems.
We welcome Western Governors University (WGU) as a new sponsor, helping operators skill up their workforce in this fast-moving era of AI.
Due to overwhelming demand from startups eager to showcase their technology, we’ve officially expanded our Innovation Showcase into a full 2-day experience.
That’s it from me this month. As always, if you want to talk through a launch, bounce around positioning ideas, or just make a quiet quarter a little louder, my inbox is open.
Warmly,
Priyanka Ann Saini
Executive Director, Pesti Group
PESTI, 500 Office Ctr Dr Suite 400, Fort Washington, PA, 19034
