Heavy, Bulky, Discounted: Peak-Season Delivery Economics for Freight-Sensitive Categories
Peak-season delivery economics look different when the order contains four tires instead of a small parcel. Heavy products cost more to move, discounts reduce the margin available to pay for delivery, and Black Friday and Cyber Monday can multiply shipment volume within days. A promotion must work for both the product being sold and the destination it must reach, but a fixed shipping allowance per order can conceal substantial differences. Saleh Taebi explores how to make sure your best week doesn’t lose you money in this week’s Thursday’s Tip.
Sincerely,
Amanda Armendariz, Editor
PARCEL Media
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