[eNews] The Dairy Farm Marketing Lesson Every Trainer Needs to Hear

June 24, 2026

FEATURED COLUMNIST

The Dairy Farm Marketing Lesson Every Trainer Needs

to Hear

Is your marketing too much about the gym and less about the fun? In this video, Dr. Dan talks about all the other aspects of your marketing you may be missing in your message.

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Your Package Pricing Is Your Branding

Studies have shown time after time that when the perceived value of an offering appears to be of similar value to a competing offer, the least-expensive option wins unanimously. So, you have two options…

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