When every load looks like an opportunity, how do you know which ones are actually profitable?

For much of the past two years, the trucking industry’s prevailing narrative was one of survival. A prolonged freight recession pressured rates, sidelined equipment and forced carriers of all sizes to reduce costs wherever possible.

Now, freight volumes are improving and rates are showing signs of recovery. But for many carriers, a stronger market has not translated into stronger profits.

Fuel, insurance and driver expenses have shifted materially since 2022, and the strategies that helped fleets endure the downturn may not be enough to succeed in today’s environment.

How can fleets start making more strategic, profitable freight decisions?

PCS Software CEO Mark Hill joins Transport Topics’ Seth Clevenger to examine what is changing in the freight market, why some carriers are falling behind despite stronger demand and how to optimize load selection for your fleet.

Tune in to the conversation for practical insights on how carriers can adapt their operating strategy and improve financial performance in today’s market.

In partnership with:

PCS delivers an all-in-one TMS with Cortex, our native AI built for carriers, brokers, and shippers. From dispatch and routing to accounting, safety, and fleet management, PCS connects every workflow, turning data into faster, smarter decisions. Over 1,000 transportation companies trust PCS to run smarter and grow faster.