Choosing an LTL carrier is about more than finding the lowest rate. Every shipment can impact your inventory, operations, customer relationships and bottom line. So when you’re evaluating carriers, how do you know who will consistently deliver the service your business needs?
Independent customer research can help.
Look at Who Is Doing the Ranking
Not all industry awards are created equal. The Mastio & Company LTL Carrier Customer Value & Loyalty Report is based on feedback directly from LTL customers and transportation decision-makers.
The 2026 study included 1,647 customers, approximately 5,300 carrier evaluations and 155 LTL carriers. These customers evaluated the carriers they work with, providing insight into what matters most when selecting a carrier and how well those carriers perform against customer expectations.
That makes a top ranking more than recognition. It provides insight into the experience other shippers are actually having.
Look Beyond the Freight Rate
The lowest rate doesn’t always deliver the best value.
A missed pickup, damaged shipment, service failure or lack of visibility can create additional costs and work for your team. It can disrupt operations and, ultimately, affect the service you provide to your own customers.
When evaluating an LTL carrier, consider the bigger picture:
- Can you count on consistent service?
- Does the carrier help make your job easier?
- Can you trust them with your freight?
- Are other customers consistently satisfied with the value they’re receiving?
That’s also why repeated recognition matters. Consistency over time tells you more than performance at a single moment.
Ultimately, a #1 ranking shouldn’t simply tell you which carrier won an award.
It should give you another piece of information to make a smarter, more confident decision about who you trust with your freight.
