eUpdate: What Does It Mean to Be a Carrier of Choice in 2025?

What Does It Take to Become a Carrier of Choice in 2025?

By Arthur Axelrad

Final-mile delivery isn’t just the last step. It’s often the most visible and scrutinized part of the supply chain. As e-commerce continues to surge, today’s final-mile carriers are stretched thin, expected to deliver faster, smarter, and more transparently than ever before. In 2025, being a "carrier of choice" means offering real-time visibility, data-backed performance, and a smooth customer experience.

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Have You Read Our September/October Issue Yet? 

If not, now is a great time to do so! Even though this year’s PARCEL Forum is now over, this issue is still a must-read, with so much relevant information to help you as you head into the busiest time of the year. 

Read the full issue here!

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ICYMI: 2026 UPS and FedEx GRI Predictions

From TransImpact

In case you missed our blast yesterday, here’s another chance to read an in-depth analysis of the predictions for the UPS and FedEx GRIs. Check it out now!

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The articles in this newsletter represent the views of the authors and not those of MadMen3, LLC or PARCEL media. MadMen3, LLC and/or PARCEL media expressly disclaim any liability for the products or services sold or otherwise endorsed by advertisers or authors included in this newsletter.