Dynamic Pricing Momentum on the Upswing in LTL, 3PL Segments
Transport Topics Keiron Greenhalgh October 8, 2025
Dynamic pricing is not new to the trucking industry, but momentum is growing and may be at a tipping point in the less-than-truckload and third-party logistics segments, Council of Supply Chain Management Professionals’ CSCMP Edge 2025 conference attendees heard Oct. 6.
Brian Thompson, chief commercial officer at LTL pricing specialist SMC3, said he began using dynamic pricing as early as 2013. At the time, Thompson was vice president of pricing at YRC Worldwide.
Transport companies are working closely with shippers on LTL overhaul
Trucking Dive Alejandra Carranza October 8, 2025
“We did a lot of work to identify shippers that were going to be affected by this,” Marty Martin, SVP of LTL at Echo Global Logistics, said at the conference.
In the case of Echo Global, the Chicago-headquartered 3PL launched an email campaign to reach out to shippers on not only how the NMFC changes were going to impact them but “what type of changes they were going to have to make to their shipping behaviors as a result of these upcoming changes,” Martin said.
Kodiak AI, now a public company, looks to deliver an autonomous trucking future
Freight Waves Thomas Wasson October 8, 2025
While Kodiak continues to develop its long-haul highway capabilities, targeting driverless highway operations in the second half of 2026, the company sees substantial opportunities in other sectors. The company has added more than 3,000 miles to its highway commercial network in the past six months and moves freight for companies including J.B. Hunt and Werner Enterprises.
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