In this edition: GHX new AI solutions for healthcare, Lineage expands in Kentucky, and mochi mixes w
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NEWSLETTER SPONSORED BY — DYNAMIC LOGISTIX
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Facing employee burnout and low on-time delivery scores, Happy Egg needed a shipping solution…fast. Partnering with Dynamic Logistix’s stellar team and powerful technology made Happy Egg even happier.
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Hello Source and welcome to the coolest community in freight!
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(Photo: Jim Allen/FreightWaves)
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Global Healthcare Exchange (GHX) is ushering in a new era of intelligent supply chain operations with the launch of several AI-driven tools aimed at transforming how healthcare organizations manage disruptions, reduce inefficiencies, and make smarter decisions.
The core of this launch is ResiliencyAI, GHX’s proprietary platform that brings together predictive analytics, generative AI, and dynamic reporting. These capabilities are designed to help hospitals and suppliers uncover the root causes of supply chain issues, anticipate disruptions, and take swift, informed action.
One of the new features is Perfect Order Co-Pilot, an AI-powered assistant that helps users understand and improve their order accuracy by analyzing data in near real-time and guiding teams through actionable next steps.
Another key development is the Resiliency Center, which focuses on backorder management, a persistent pain point for many healthcare providers. Using predictive AI, the system identifies products at risk of being delayed, evaluates the clinical and operational impact, and suggests intelligent substitutions before issues escalate.
According to GHX President and CEO Tina Vatanka Murphy, the goal is to equip healthcare professionals with smarter tools that not only react to disruptions but help prevent them. “By pairing AI and automation with 25 years of trust and deep operational intelligence, we’re empowering the GHX community with the tools to build resilience from the inside out,” Murphy said.
What makes this launch especially notable is how closely it was developed in collaboration with the healthcare community. GHX worked with more than 30 providers and suppliers, along with its AI Council and Customer Advisory Board, to ensure that the tools reflected real-world challenges. Early adopters like AdventHealth and Roche Diagnostics have already reported improvements in strategic planning and operational visibility.
GHX has plans to further expand its AI capabilities later this year, including natural-language querying in reporting tools, new functionality in its Marketplace platform, and a Supplier Resiliency Center that will improve collaboration across the ecosystem.
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Lineage is doubling down on its Kentucky footprint with a major expansion of its cold storage facility in Crestview Hills. The company recently held a groundbreaking ceremony to mark the start of construction on a 125,000-square-foot addition that will significantly increase its capacity.
Located just across the river from Cincinnati, the expanded facility is strategically positioned to provide efficient access to the Midwest and Southeast markets. Once complete, it will house more than 18,000 pallet positions and support a wide range of temperature-sensitive products. The new space is expected to be operational in early 2026.
"This expansion is a testament to our commitment to customers who rely on us to keep their food safe, fresh, and moving across the supply chain," said Brian Beattie, President of Lineage’s North America East region, said in a news release, "It also reflects our confidence in the strength of the Northern Kentucky logistics corridor."
The company’s growth in Kentucky is part of a larger pattern of strategic investment across its global network. Lineage has continued to scale its infrastructure to meet the evolving needs of the cold chain, from automation and energy efficiency to visibility and speed.
"As our customers grow and diversify their supply chains, we’re growing with them," Beattie added. "Facilities like this are built with flexibility in mind, so we can adapt quickly and support everything from retail distribution to e-commerce fulfillment."
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National Ice Cream Day is July 20. Ahead of the bid day, My/Mochi is dropping its new ice cream sandwich. The new treat pairs the brand’s signature chewy mochi-wrapped ice cream with soft cookies. The inspiration behind the sandwich is, oddly enough, Gen Z consumers. They are looking for multi-textured, joyful eating moments.
Brigette Wolf, chief marketing officer at Los Angeles-based My/Mochi, says, in a news release, the new launch reflects the creative food culture she sees flourishing online. “Gen Z is one of the most expressive and experiential generations when it comes to food,” she said. “Our new mochi ice cream sandwiches are a response to their creativity, an opportunity to bring a little taste of joy to their day.”
The sandwiches will launch with two flavors: Strawberry Mochi Ice Cream with Sugar Cookie and Vanilla Mochi Ice Cream with Chocolate Chip Cookie. Currently, the sandwich is only available through GoPuff, an instant commerce delivery platform. There are no known plans to expand into the freezer aisle.
Gopuff reports that orders for frozen “Chunks, Bites and Dough” are up 220% year-to-date compared to 2024, signaling strong consumer interest in small-format frozen snacks.
This launch is part of a broader innovation push at My/Mochi. Since joining the company in 2023, Wolf has led an insights-driven approach to product development, rolling out surprisingly limited-edition flavors like Classic Pickle and Barbie Birthday Cake, and experimenting with textures via Lemon Cheesecake mochi and fruit sorbets.
“At the end of the day, it’s about putting the consumer at the center,” said Wolf. “That’s what allows us to keep exploring new flavors and formats while continuing to grow the My/Mochi community.”
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The Green Bay market has seen capacity open up as reefer outbound tender rejections fall 465 basis points to 16.18%. Reefer outbound tender volumes have risen 2.94% which is helping offset the drop in rejections that can tank the spot market. That being said, Green Bey is seeing spot rates fall to similar levels around the first of June.
The second half of July has tended to be the calmest point in the summer. With Green Bay continuing the trend of years past, this period of higher contract carrier compliance will be around till the first week of August, when historical trends begin to increase and hit new peaks.
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Wanna chat in the cooler? Shoot me an email with comments, questions or story ideas at moconnell@freightwaves.com
See you on the internet,
Mary
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